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The Award for the Most Popular Celebrity Beauty Brand Goes To — Selena Gomez

Rare Beauty outranks them all

by Sanja Savic  |  COMMENT

PHOTO 9/11
No. 9: Rhode (Hailey Bieber)
No. 9: Rhode (Hailey Bieber) Rhode is the ninth most popular celebrity beauty brand, with a beauty score of 64.04 out of 100. Hailey Bieber launched Rhode in the US in June 2022 and later launched in the UK. The viral skincare line includes products designed to be simple yet effective. Rhode has 427 million views on TikToks posted with the brand's hashtag, the sixth highest amount out of any brand.

TRY: Rhode Glazing Milk, $29

SEE NEXT PAGE: No. 10: Goop (Gwyneth Paltrow)
 

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