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The Award for the Most Popular Celebrity Beauty Brand Goes To — Selena Gomez

Rare Beauty outranks them all

by Sanja Savic  |  COMMENT

PHOTO 10/11
No. 10: Goop (Gwyneth Paltrow)
No. 10: Goop (Gwyneth Paltrow) Goop is the tenth most popular celebrity beauty brand, with an overall beauty score of 61.98 out of 100. Goop was first launched in September 2008 and started as a weekly newsletter covering lifestyle and beauty. It has since transformed into a beauty brand selling makeup, skincare, supplements, and other products. Goop is the seventh most searched-for celebrity beauty brand, with an average global monthly search volume of 145,000. The brand's Instagram following is currently 1.8 million, ranking 9th out of 23. On TikTok, the hashtag goop has 5,812 posts and 108 million yearly views — the 11th highest of any brand.

TRY: Goop Microderm Instant Glow Exfoliator, $125
 

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