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10 Makeup Brands Founded by WoC, for WoC

These brands changed the way the beauty world looked through diversity

by Carmen Williams  |  COMMENT

PHOTO 5/11
Sunnies Face
Sunnies Face Founded by Martine Ho back in 2018, Filipino beauty brand Sunnies Face quickly gained notice for its affordable, universally flattering lipsticks. In an interview with Bustle, Ho said that the brand tried over 350 shades prior to the initial launch: "From Caucasian tones, to light-skinned Asian complexions, to fairer mestizas, to warmer tones, to richer morena skin — we tried it on everyone." Oh and did we mention that these Fluffmatte lippies are only $7?

Image via @sunniesface

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