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What Does "Cruelty-Free" Really Mean in the Beauty Industry?

Are your favorite brands actually cruelty-free?

by Rosie Narasaki  |  COMMENT

PHOTO 15/18
Beautycounter
Beautycounter Beautycounter has been shaking up the beauty industry with its "Never List," a list of potentially harmful chemicals often found in beauty products, ranging from preservatives like formaldehyde (yep, the same stuff they used to preserve those frogs you dissected in high school) to endocrine-disrupting parabens. One of the biggest items on its Never List? You guessed it: Animal testing.

Image via @beautycounter

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