Beauty Tips

9 New Beauty Trends to Obsess Over

Peep the latest trends from our 2016 TotalBeauty Awards

by Allie Flinn | COMMENT

PHOTO 6/9

Imported Beauty There's nothing better than discovering an amazing product before anyone else. This year, indie brands were huge, in part due to influencers and social media leveling the playing field and giving smaller brands the spotlight. Given the Korean beauty craze that's been sweeping the USA, it's no surprise that there were several indie Korean imports that amazed us this year: Chosungah 22, Too Cool For School and Re:P.

Chosungah was the first major professional makeup artist in Korea, and her products are a true reflection of K-beauty. Some of our faves include the 24H Raybeam Cream, which gives skin the dreamiest glow, and the Dong Gong Minn Jello Color Eyeshadow Palette, $39, which comes with wearable eye shadow shades in an easy-to-apply, bouncy formula.

We squealed over everything that came in from Too Cool For School. The dinosaur-themed packaging of the Dinoplatz line is beyond adorable, and innovative products, like the Escalator Mascara, $25, that allows you to change the length of your mascara wand, were seriously impressive.

Re:p is a cruelty-free, eco-friendly brand hailing from Korea and that's recently become available in the States. Their Organic Cotton Treatment Toning Pads, $44, won the award for Best Toner/Mist because the supersaturated, pre-soaked pads are easy to swipe on after cleansing, and are packed with good-for-skin ingredients like damask rose, tea tree and calendula.

SEE NEXT PAGE: Everything's Coming Up Brows

EDITORS' BEST OF