After two years as a direct-to-consumer brand, Kylie Cosmetics is finally making its way to Ulta shelves.
Kylie Jenner herself made the announcement via Twitter, saying, "I'm so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!... More to come..."
For fans of the brand, this is huge. Just think — now we can finally swatch to our heart's content, without having to order all the products online first. Plus, it'll sure make holiday shopping a little easier, especially if you have "KUWTK" fanatics in your life.
Oh, and rest assured: fans aren't the only ones getting excited about the news —
CNBC reports that Ulta Beauty's stock "skyrocketed as much as 10 percent" following the announcement.
There aren't many details yet, but we're hoping Kylie and Ulta will provide more info soon. Will the full line be available? How about all the
collaborations she's been doing with her famous family members? And does "holiday" mean before or after Thanksgiving?
In the meantime, we'll be watching Kylie's various social media channels like a hawk, searching for more clues (and dreaming of swatching
the whole dang collection come holiday season).