Umberto Beverly Hills U COLOR Italian Demi Color Kit

Epic, Lasting Demi Color with Grey Coverage!

This stuff completely changed my opinion about box color. It's easy to use, I use the included brush after mixing the color, developer and activator in a bowl; the included goves are good sized and strong (not black plastic), and easily last for two treatments; the color is dense, rich and appears multi-dimensional; the complementary shampoo and daily conditioner did not impress me, BUT the U Renew deep, restoring mask, used post-color, multiplied shine and left me completely powerless to resist running my hands through my hair for four straight days. Notably, my dark chestnut brown #4.35, and the darker colors use a 7% developer, and lightest shades use 10%, a boost in the battle to maintain healthy colored hair with a bonus of great grey coverage, it's a deal: $12 for TWO color applications. I'm shocked it's not spoken about more or marketed better. This stuff is uh-ma-zing! Get it from Ulta or Target online.

October 6, 2017