Hi Jackie -- They definitely have gotten more confusing since they started the separate lines based on hair type. However, I find that they are pretty easy to look through at Target or the drugstore (CVS, Walgreens) if you know what type of hair you have and what type of care you need. I use the Smoothing line for Medium-Thick hair. Hope that helps!

Funny, I was shampoo & conditioner shopping a few weeks ago and noticed the same thing. However, if you compare ingredients, item by item, there are just a couple of product formulations with different labels (I read everything). Many big name personal care manufacturers do this so they can have more shelf space. Not to mention they change product names, labels and packaging to hold customer interest and catch new ones. I could go on and on about marketing and such here. I prefer to buy my "drugstore" products at big name retailers (walmart & target to name a few) as they sell more and rotate their stock more often, and the product's website will match what is offered in the stores.

If you go to a local chain salon, like great clips, SuperCuts, etc and let them know what you're looking for they will be able to help. That way when you're shopping you will know what to look for. Products are becoming more diverse now because there are so many different hair types, not everyone's needs are the same. Hopefully you find what works for you. Best wishes.

Right, they made different kinds and make a commercial saying it's the best but what about the old products they released?

I don't know that they are that different. I think they try to stay a step ahead by saying it's new, improved...

They do - many personal care product manufacturers will take the same product and slap a "new and improved" on the bottle. There is no regulation regarding many of the terms they use. I have looked at the FDA website and it is more confusing than picking out shampoo.